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Since the product has not yet been launched, the risk parameters of project assets and other information have not yet been disclosed. In terms of contracts, Euler has officially disclosed tsolana beach school district lunchhree contract security partners, including Certora, Halborn, Solidified, and ZK Labs (the two collaborated to issue reports), and they have obtained two contract audit reports. Since Euler has introduced more innovative mechanisms, the amount of native code is also large. The issue of contract security is the top priority, and the team still attaches great importance to it.

This means that the project can not only providbinance bitcoin transfer feee an investment method for investing in the emerging DeFi derivatives industry, but also increase exposure to the entire Arbitrum ecosystem.The decentralized perpetual contract exchange dYdX is another derivative protocol that releases its functions through L2.

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dYdX has built its own L2 Rollup based on StarkWare's scalability engine StarkNet, and recently launched a liquid mining plan, which includes a retroactive airdrop of DYDX tokens worth $50,000 to some users. As a result, the attractiveness of the agreement began to increase, and its daily transaction volume increased by more than 10 times within 6 weeks, and it has remained above US$600 million.Perhaps the most direct way for investors to benefit from the success of a particular L2 network is to invest in the native tokens of that L2 network.Although the design space of L2 native tokens is emerging, and we don't know whether all L2 networks will issue their own native tokens, L2 native tokens can provide a similar role to L1 native tokens in terms of providing exposure to specific networks. Although it is unclear whether all L2s will issue tokens, users have the opportunity to place themselves in a position to receive retroactive L2 native token rewards.Loopring is one of the most prominent application-specific Rollups in the Ethereum expansion ecosystem. It provides a complete set of products based on ZK-Rollup, including an AMM (Automated Market Maker) and order book exchange.Investors can gain exposure to the agreement, which has generated more than $2.7 million in revenue in the past year in the form of LRC tokens. LRC tokens are used to govern the system and serve as the final collateral. Investors can purchase the token directly, or obtain the token reward by providing liquidity to the exchange. In addition, the top 25 traders with the trading volume on the designated trading pair (see the figure below) can also receive LRC token rewards (starting on September 9, 2021, lasting 28 days; settlement cycle is 7 days, A total of 4 cycles).

Immutable X is a ZK-Rollup built on StarkWare.The agreement is optimized for NFT transactions and use in the emerging blockchain game field. Currently, it is using the "Play-to-Earn" model to motivate users to use the platform with IMX token rewards. . The IMX token plays several key roles in the operation of the network: users need to use IMX to pay 20% of the transaction fee, and users can use the token to vote on governance proposals. In addition, IMX holders can stake the tokens to obtain transaction fees paid by users to the network.Four major studios, Tianmei, Photon, Northern Lights, and Rubik's Cube, are dispatched

Whether it can be realized technically, put it aside, anyway, the concept of "Metaverse metaverse" is on fire again.First, Zhongqingbao, Tom Cat, etc. revealed that they are optimistic about the development direction of Meta Universe. The capital market took advantage of the trend. The stock prices of many A-share game companies have skyrocketed. Later, Pico, the largest domestic VR equipment manufacturer, issued a letter to all employees, disclosing that the company was beaten by Bytedance. Acquisition, it is reported that the purchase price is as high as 9 billion.CCTV Financial Channel reported that when the technology giants explore the commercial operation of space travel, another internalization path that may change people's living environment will detonate the technology circle this year, and that is the "meta universe".This also made the "meta universe" fire on the table.

It is worth mentioning that a number of well-known manufacturers have recently been reported to have registered Yuan Universe trademarks, such as Tencent’s "King Yuan Universe" and "QQ Yuan Universe", Mihayou’s "Mi Universe", and iQiyi’s "Qing Yu Yuan" "Universe" and the "End-Dollar Universe" of the Perfect World, etc.In addition, according to a competitive inquiry, it was found that game products/brands owned by a number of major Internet companies were preemptively registered as Yuan Universe trademarks.

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Wang Congqing, president of HTC China, once told CBN: "Several companies recently said that they are companies that do meta-universe games. Suddenly their stocks have risen by 30%. This is understandable from the perspective of entrepreneurs, but it will increase consumption. The consumers and the market feel a bit confused."Indeed, in the capital market, there are often stories of "you love to answer today, but tomorrow you can't afford it", but with the current level of technology, the imagination space of the meta universe has yet to be explored, and the "bullet" must be allowed to fly for a while.Over a hundred companies preemptively register Yuan universe trademarkFrom a literal point of view, Caishi Culture registered the trademark "Multiverse" as early as 2015.

However, it has not much connection with the currently discussed "Metaverse Metaverse". The trademark is classified as [41-Education and Entertainment], which is mainly used to organize cultural exhibitions, education and training, etc.From the above icons, it is not difficult to find that 2021 is the explosive period for registration of related trademarks of "Meta Universe", especially in September.According to the incomplete statistics of the competition, in 2021, there were about 140 applications for the Meta Universe trademark (with no repetition of the same name). The number of trademark applications from March to September were 3, 11, 4, 9, 18, and 23. 71.On September 6th, Zhongqingbao stated on the official WeChat that it would create a simulated business game "Master Brew" that can map the inner world of players to the meta universe. On September 8, Tom Cat’s Secretary-General stated on the investor relations platform that the company is firmly optimistic about the development direction of Metaverse and has established a special working group for the direction of Metaverse.

Affected by many factors, Zhongqingbao's stock price soared 44% in two days, and many stocks such as Baotong Technology and Tom Cat also rose by their daily limits.It is worth mentioning that after this, although individual companies were issued letters of attention and interviews by the regulatory authorities, they could not bear the enthusiasm of the capital market towards Meta Universe. "Meta Universe" related business labeling applications doubled, and there were about 53 registration applications from September 8th to September 18th.

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Focus on game manufacturers/well-known Internet manufacturers, including Tencent, Mihayou, Shengqu, Perfect World, Migu, iQiyi, etc.Specifically, the meta-universe-related trademarks applied for by Tencent are mainly in the form of its product/brand name + meta-universe, such as "Sky Dollar Universe" (Tianmei Studio), "King Yuan Universe" (Game: King Glory), "QQ Yuan Universe" (social product QQ), etc., there are about 9 "Yuan Universe" related trademarks with the same name without repeating statistics.

Shanghai Anymen Technology "SOUL Yuan Universe" (social product Soul), Shengqu "Legend Yuan Universe" (Legendary Game IP), iQiyi "Qiyu Yuan Universe" (iqiyi Qiyu series VR glasses).In addition, it also includes Mihayou "Mi Universe", Migu "Migu Yuan Universe", Perfect World "End Dollar Universe", Zulong Game "Zulong Yuan Universe" and other trademarks in the form of company name + Yuan Universe. Application for registration.What needs to be pointed out is that game/Internet manufacturers are keen to register Meta Universe trademarks, and part of the factor is to prevent "trademark cybersquatting."For example, on September 10, a company called Guangzhou Sanhaijing Apparel applied for the registration of 12 meta-universe-related trademarks, and most of the trademarks can be seen as "touching porcelain" at a glance.Including "Blizzard Element Universe", "Ali Element Universe", "WOW Element Universe", "LOL Element Universe", "DNF Element Universe", etc. Among them, "Light Dollar Universe" is it because both "Photon Yuan Universe" and "Sky Dollar Universe" have been registered by Tencent? Doubtful.In order to prevent the trademark from being registered, Miha

Seeing this, you may wonder to yourself, are all applying for the Meta Universe trademark, can all industry companies create Meta Universe?Regarding this question, it is actually difficult to explain clearly, but it is not difficult to answer. As the ultimate form of the Internet, Metaverse is like a basket, and everything can be put in it, such as games, VR, AI, NFT, social and so on.

But not all companies have the qualifications to enter, and it is actually difficult for ordinary companies to compete fairly with major companies.Which "components" are big factories preparing

If ordinary manufacturers can't contribute to the meta-universe, can the big ones? It depends on how you define the "meta universe".Metaverse refers to a digital universe built with many shared infrastructures, standards and protocols with the three major technologies of XR, AI, and Blockchain as the core.

It is not separated from the physical world, but integrated with each other.In March 2021, Roblox was officially listed as the "Meta Universe Concept Stock", which was also regarded as a sign of the successful landing of Meta Universe by the outside world.Roblox's definition of Metaverse/metaverse products contains eight elements: identity (virtual identity), friends (social), immersion, low latency, diversification, anywhere, economic system and civilization.It can be said that, including product form and concept definition, Roblox is relatively closer to the Metaverse vision, and the game is also the most promising initial form of the metaverse by the market. This is also an important reason why many big companies are working on game creation platforms such as PGC/UGC.

For example, Tencent is not only one of the main shareholders of Roblox, but also responsible for the issuance of Roblox in China; the representative of the emerging Internet giant, ByteDance, was revealed in April this year to invest in the code universe; Lilith, one of the four little dragons in Shanghai, is building a UGC creation platform ——Da Vinci.In fact, judging from the common characteristics of these platforms, they not only have elements such as "virtual identity, social networking, and diversification", but more importantly, they can provide sustainable content to enrich the entire virtual world and give users a deeper sense of immersion.

In addition to working on the content side, hardware equipment upgrades also play a role in enhancing the immersion of the meta universe. At the current stage, it is mainly reflected in the VR/AR level.Facebook CEO Zuckerberg firmly believes that VR is the next generation computing platform. With Oculus Quest2 headset shipments exceeding 5.5 million units, this prediction seems to be becoming a reality.

At the same time, he emphasized that "the primary goal of all our plans is to help realize the meta-universe."In the eyes of the general public, the meta-universe can be referred to or more visualized, just like the "Oasis Oasis World" in the movie "Number One Player". Through a set of VR equipment, the male protagonist Wade Woz entered the virtual world of human salvation-Oasis, and embarked on another journey in life as Parsifal.

On August 29, the VR (virtual reality) startup Pico issued a letter to all employees, disclosing that the company was acquired by ByteDance. It is reported that the price negotiated between the two parties was around 8 billion at the beginning, and later rose to more than 9 billion. In addition, there have also been other major game companies talking to Pico.To put it simply, everyone is aiming for the next-generation gaming platform that can promote the development of Metaverse.Of course, in addition to UGC/PGC, VR, etc., AI is considered to be the most important technical part of Metaverse. On the one hand, AI can empower the continuous and efficient production of content; second, AI can make things in the virtual world mirror the real world.For example, the sci-fi movie "Out of Control Player" released not long ago, its core fun lies in the emergent narrative brought by high-level AI NPCs. That is, NPCs in this world are no different from real people.

From the perspective of the layout of major factories, the AI ​​field is also a section that it attaches great importance to. For example, Tencent builds AI Lab artificial intelligence laboratory; ByteDance acquired AI game technology developer Shenji Intelligent; Lilith invested in AI intelligence technology developer Qiyuan World; Mihayou formed an AI "inverse business" team.Conclusion:

Looking back, it is difficult for us to figure out what components the meta universe needs.It seems that as long as the real world can be more realistically mapped into the virtual world, all products, content, and technologies are just needed. But at this stage, none of them can play a substantive role.

Rather than saying that the market is concerned about Metaverse, it is better to say that there is some anxiety behind the game/Internet makers. Anxious that Roblox has a market value of more than 40 billion US dollars, they all follow UGC/PGC; Facebook launches Quest2 and immediately upgrades its own VR equipment; Zhongqingbao and Tom Cat say "good on meta universe", and the market follows crazy investment.Even anxious that cybersquatting may not be able to use the "XX Yuan universe" trademark.

Both Sides of the Table

Perspectives of a 2x entrepreneur turned VC at @UpfrontVC#

Mark Suster

Written by

2x entrepreneur. Sold both companies (last to salesforce.com). Turned VC looking to invest in passionate entrepreneurs 〞 I*m on Twitter at @msuster

Both Sides of the Table

Perspectives of a 2x entrepreneur turned VC at @UpfrontVC, the largest and most active early-stage fund in Southern California. Snapchat: msuster

Mark Suster

Written by

2x entrepreneur. Sold both companies (last to salesforce.com). Turned VC looking to invest in passionate entrepreneurs 〞 I*m on Twitter at @msuster

Both Sides of the Table

Perspectives of a 2x entrepreneur turned VC at @UpfrontVC, the largest and most active early-stage fund in Southern California. Snapchat: msuster